Marketing & Sales Programs

Locations

Corporate Office in Milwaukee, WI

Qualification

Must be enrolled as a full-time student in an accredited college or university studying toward a Bachelors degree in general business management, international business, marketing, operations management or communications.
Must have completed the sophomore year in the major program of study.
Must have and maintain a minimum G.P.A. of 3.0/4.0.
Foreign language is desired with an emphasis on European and South American languages.
Good working knowledge of Microsoft Office software.
Qualified candidates should have a long-term interest in a sales or sales and marketing career.

Hours / Schedule

This is a two-year program. Students enter the Marketing & Sales co-op program the summer immediately following the completion of their sophomore year. Marketing & Sales co-op students work full-time during the summers after their sophomore and junior years and part-time during their junior and senior years. Students must commit to a minimum of 20 hours per week when working during their junior and senior years.

Students in the Marketing & Sales co-op program will spend a significant amount of time among the following areas:

Commercial Marketing & Sales
Consumer Engine Marketing
Service Marketing
Consumer Sales
Brand Marketing
BSPP Marketing
Category Development

Commercial Marketing & Sales

Commercial Marketing & Sales’ focus is building market share and brand equity for the commercial product offering – especially Vanguard. Activities include communicating marketing initiatives with internal and external customers, fostering strategic OEM relationships and participating in cross-functional teams to provide best total solutions; to our customers. Co-Op students will:

Assist Inside Account Representatives with order entry, reading/interpreting/acting on reports and providing direct communications with sales representatives and customers.
Assist OEM Region Sales Managers with specification management, author technical support sheets and write engine specs.
Construct reports, develop presentation materials, compose letters to OEMs and sales representatives and assist with pricing administration for the Sales Administration Director.

Consumer Engine Marketing

Consumer Engine Marketing is tasked with increasing awareness and preference for Briggs & Stratton products to OEMs (Original Equipment Manufacturers), retailers, dealers and consumers. This includes conducting primary market research to aid in understanding consumer perception of Briggs & Stratton products and how to better meet the needs of consumers. It also involves conducting national advertising, public relations, participating in industry trade shows, using point of purchase, and other communications tactics to achieve results. Students will have opportunities to:

Update web site content
Assist in writing and distribution of an email newsletter
Communicate with internal customers and outside vendors
Create customer presentations
Coordinate engine line photography
Compile marketing research data and other projects.

Service Marketing

Service Marketing initiates and executes all marketing activities needed to promote sales of Briggs & Stratton aftermarket parts and accessories to Briggs & Stratton dealers, retailers and consumers. This area provides students with experience in a wide array of marketing activities including:

Product development
Market and competitive research
Literature creation
Online content management
Spreadsheet design
Sales tracking
Trade show preparation.

Students may have the opportunity to attend the nation’s largest Lawn & Garden EXPO in Louisville, KY.

Consumer Sales

Consumer Engine Sales provides Sales and Customer Service support to OEMs (Original Equipment Manufacturers) who purchase engines for their products that are sold in the consumer market place, including lawn and garden equipment, generators, and pressure washers. Students working in this area will:

Interact with Inside Sales Account Supervisors along with customers and District Sales Managers.
Acquire skills which will include developing engine specifications, processing engines and parts orders, working with production planners and schedulers, tracking shipments, and analyzing customer financial reports.

Brand Marketing

The Briggs & Stratton brand represents the vision and values of the corporation as well as a promise to consumers that we support their determination to do the job right. The commitment of brand marketing is to support the legacy of self reliance and consistency of our brand across all markets. Responsibilities in this area include:

Developing and implementing brand identity systems for the Briggs & Stratton brand as well as for other brands in our company brand portfolio.
Working with both internal and external parties to ensure brand identity compliance.
Help execute and distribute brand strategy and identity materials throughout the company, in the form of presentations, web sites, online educational materials and more.

Briggs & Stratton Power Products Marketing

Briggs & Stratton Power Products Group is the worldwide leader in power equipment solutions that deliver superior value through a century-long heritage of practical innovation resulting in hardworking products and industry-leading customer support. Co-Op students will be involved in a variety projects such as:

Developing various point-of-purchase materials
Updating website content
Store visits to update/maintain comp shops for various product categories/retailers
Coordinate product/application photo shoots
Upload assets to the Digital Asset Management system
Assist with trade show planning

Students may have the opportunity to attend and participate in the nation’s largest Lawn & Garden EXPO in Louisville, KY.

Category Development

Category Development sources, analyzes and develops actionable customer and consumer information for engines and end-products. We also assist in in the development, sales and marketing of products in a variety of channels. Students will be involved in many downstream activities including:

Maintaining consumer market data for key product categories
Assisting in customer presentation development
Communicating power outages and significant weather findings to key management
Creating standards and reports for various consumer data software programs
Developing internal and external customer surveys on an ad-hoc basis