News Room

07—14—2008

Briggs & Stratton Corporation to Ring NYSE Closing Bell to Commemorate Its 100-Year Anniversary

Briggs & Stratton Corporation (NYSE: BGG), the world’s largest manufacturer of air-cooled gasoline engines for the outdoor power equipment industry, will ring the New York Stock Exchange (NYSE) closing bell to commemorate the company’s 100th anniversary and set the stage for the future. John Shiely, chairman, president and CEO of Briggs & Stratton, will ring the bell on July 18 at 4 p.m. EDT... Read full news release

06—16—2008

Briggs & Stratton selects Higher Horizons Scholarship winners

$1000 to be donated to their college selection; presentation to take place at Milwaukee Brewers game

Briggs & Stratton recently announced the winners of the “Higher Horizons” scholarship program. Each year, Briggs & Stratton works with Milwaukee Public Schools to select students who exude academic distinction, community activism and personal excellence... Read full news release

05—15—2008

Briggs & Stratton To Monitor Internet Sellers

Briggs & Stratton Corporation announced that it would closely monitor Internet sellers. Electronic Commerce over the Internet has increased the product choices consumers have. In an effort to ensure consumers are not misled through misuse of Briggs & Stratton trademarks, we will closely monitor web sites claiming to sell Briggs & Stratton parts, engines, and products. For those sites that misuse our trademarks or mislead consumers with non-genuine Briggs & Stratton products, we will take appropriate actions to address these concerns... Read full news release

05—1—2008

Briggs & Stratton Launches “Tell Us Your Story” Contest, Will Award the “Ultimate Garage Package”

Customers encouraged to share their memories as the company celebrates its 100th anniversary


Briggs & Stratton has powered the outdoor life of people around the world for 100 years, and now the company is asking customers to share some of those memories. As part of its centennial celebration, the world’s largest manufacturer of air-cooled gasoline engines for outdoor power equipment is sponsoring a “Tell Us Your Story” contest, one of many events scheduled to mark the company’s century of innovation and success. The winning entry will receive the “Ultimate Garage Package,” which includes a lawnmower, trimmer, generator, leaf blower, lawn tractor, rear tine tiller and other Briggs & Stratton products, valued at $7,500... Read full news release

03—27—2008

Briggs & Stratton to Launch Lawn Mower Trade In Program at Select Snapper Dealers in Conjunction with Earth Day.

Briggs & Stratton Corporation announced today the launch of a new pilot lawnmower trade-in program in conjunction with the Company’s 100th anniversary and Earth Day. The pilot program will run at selected Snapper® Dealers in the metro Milwaukee area from April 1 through May 10, 2008. Briggs & Stratton, in conjunction with Miller Compressing, will recycle the consumer’s old lawn mower for free and will also issue a $30 Instant Trade-in Rebate towards the purchase of a new Snapper Mower... Read full news release

02—15—2008

MWE To Expand Its Service Territory To Hawaii And Guam

MWE has agreed to expand its parts, engine and service support responsibilities to include Hawaii and Guam, which was previously covered by Small Engine Clinic in Honolulu, Hawaii. MWE has its corporate headquarters in Aurora, Illinois and warehouses in Kansas City, Kansas, Salt Lake City, Utah and Visalia, California. MWE is a founding member of the Integrated Distributor Network for Briggs & Stratton Corporation... Read full news release

01—08—2008

Sears Adds Snapper Brand To Its Line-Up Of Lawn And Garden Products

Two of the most trusted names in outdoor power equipment are teaming up to offer homeowners a new line of reliable mowing products. Beginning this spring, Sears becomes the exclusive national retailer to sell the Snapper brand of lawn equipment. The select Snapper branded products to be carried at Sears stores nationwide include three new... Read full news release

10—25—2007

Briggs & Stratton Displays 10,000 Watt Elite Series™ Portable Generator at GIE+EXPO 2007

Whether you are looking to protect your family and possessions during a power outage, run a few tools, or venture into the great outdoors, there’s no better feeling than taking control of your power needs with a portable generator by Briggs & Stratton. Portable generators are an affordable way to ensure that you have power when you need it most... Read full news release

10—25—2007

Briggs & Stratton Displays Elite Series™ Compressors at GIE+EXPO 2007

October 25, 2007 – Milwaukee, WI — The Briggs & Stratton Power Products Group, LLC, highlighted its ELITE Series compressors at GIE + EXPO 2007, held in Louisville October 25-27. The Company touted its 4-gallon, 125-psi, 2.2-running hp twin-stack style compressor (model 74001)... Read full news release

10—25—2007

A Pressure Washer Makes Winterizing Your Home Easy

The leaves are changing colors. The temperatures are dropping. Winter is right around the corner, and homeowners everywhere are faced with the daunting task of preparing their homes. The Briggs & Stratton 2550 MAX PSI Elite Series™ pressure washer not only makes winterizing easy, but greatly reduces the time spent doing so... Read full news release

10—25—2007

New 20kW Home Generator From Briggs & Stratton, Affordable Whole House Standby Power

The new IntelliGEN™ Series 20kW Home Generator System from the Briggs & Stratton Home Power Products Group LLC offers whole house comfort and control in an extremely compact and affordable package... Read full news release

10—24—2007

Briggs & Stratton Offers Engine Starting Promise: Engines Equipped with ReadyStart™ Guaranteed to Start Quickly

Briggs & Stratton Corporation sets high standards when it comes to engines that start easily. Now the company is adding a Starting Promise to its ReadyStart™ engines on walk-behind mowers guaranteeing the mower will start easily when you pull the starter cord... Read full news release

10—12—2007

Briggs & Stratton Commercial Power Invites GIE/EXPO Attendees “Inside the BIG BLOC” V-Twin

Briggs & Stratton Commercial Power is giving attendees of the GIE/EXPO show a unique opportunity to learn about its premier VanguardTM engines from the inside out. The company is hosting a series of fifteen-minute “Inside the BIG BLOCK” sessions at its booth (#7104), where it will use a disassembled BIG BLOCK V-twin engine to demonstrate the commercial duty features that help Vanguard premium commercial engines raise the bar in performance and productivity for landscape professionals... Read full news release

10—02—2007

The Power of Environmental Innovation

Briggs & Stratton’s 100 year commitment to innovation produced the world’s first portable power sources and a 1980 prototype gasoline/electric hybrid automobile. Innovation – the company’s “Power Within” - extends to operations as well as products. Briggs & Stratton continuously strives to improve efficiency, integrate environmentally friendly technology and renewable resources into products, adopt sustainable practices and reduce its environmental footprint... Read full news release

10—02—2007

Briggs & Stratton Invites GIE+EXPO 2007 Attendees To Power Up!

Briggs & Stratton Corporation invites GIE+EXPO 2007 attendees to learn more about what the “The Power Within” really means while at the same time have a chance to win big in the Power Up Giveaway. One lucky winner will walk away with a truckload of equipment powered by Briggs & Stratton engines... Read full news release

10—02—2007

Briggs & Stratton® Commercial Power Shows First Production Model of the Vanguard™ 3/LC EFI Engine at GIE/EXPO 2007

Briggs & Stratton® Commercial Power has announced that its first engine equipped with Electronic Fuel Injection (EFI) is now in full production, and that the 2007 GIE/EXPO will be the first opportunity for the landscape industry to see the production version of the engine, which was shown in prototype form just one year ago at the Louisville EXPO... Read full news release

10—01—2007

Service Team Focused on Growing Genuine Parts Business

The Briggs & Stratton Service team is focused on growing the Genuine Parts business and making the Briggs & Stratton dealer network successful. For 2008, both the Service group and our partners, the Integrated Distributor Network (IDN) are putting programs in place for an outstanding 2008. Dealers should look for the following to be coming their way in 2008.. Read full news release

06—18—2007

Briggs & Stratton Scholarship Winners In Ceremony At June 22nd Brewers Game

Briggs & Stratton is honoring the winners of its Higher Horizons scholarship on June 22, 2007 at the 7:05 p.m. Brewers game at Miller Park. The Higher Horizons scholarship program has been in place since 1985 for Milwaukee Public School (MPS) seniors who have shown educational growth and need assistance funding their higher education... Read full news release

03–15–2007

Briggs & Stratton Announced New Advertising Campaign Entitled “The Power Within”

Briggs & Stratton Corporation has announced a new high profile advertising campaign entitled “The Power Within,” which is aimed at sharing an emotional connection with its customers. The campaign emphasizes the Company’s 98-year-old legacy, corporate strengths, and the value of the independent spirit beyond its product lines. Read full news release

01–01–2007

Briggs & Stratton Announces Formation Of New Dealer Council

Briggs & Stratton Corporation and the Integrated Distributor Network (IDN) has announced the formation of a new Dealer Council.  The Dealer Council was created to foster exchange of ideas on how to best grow the business for Dealers, the IDN and Briggs & Stratton. Read full news release

08–16–2006

Briggs & Stratton Power Products Group to Relocate Corporate Office to Brookfield, Wisconsin

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01–05–2005

Preferred Power, Inc. Completes Acquisition of Certain Assets of Briggs & Stratton Distributorship RBI

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01–05–2005

Magneto Power, LLC Acquires Certain Assets of Original Equipment, Inc. OEI to Continue to Service Dealers.

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10–03–2005

Polish Winners of Briggs & Stratton's Lawnmower Building Contest Visit U.S. Corporate Headquarters

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12–01–2004

Central Power Systems Has Completed the Acquisition of the Briggs & Stratton Portion of Commonwealth Engine of Louisville, Kentucky.

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10–11–2004

Magneto Power, LLC Agrees to Acquire Certain Assets of the Briggs & Stratton Distributorship Operated by Engine Warehouse in Houston, Texas

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10–07–2004

Midwest Engine Warehouse located in Aurora, Illinois has acquired certain assets of the Briggs & Stratton distributorship

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09–15–2004

Winter Weather Preparation: Get the Snowblower Ready!

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09–01–2004

Ten Backup Generator Safety Tips to Help Homeowners Weather Hurricane Frances

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08–02–2004

Preferred Power, Inc. and SEDCO, Inc. Agree to Purchase Engine Power of Memphis Distribution Business

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04–23–2004

Kids Can Teach Mom and Dad When it Comes to Helping the Environment

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04–23–2004

Spring is Mower Tune-Up Time

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03–01–2004

Tune-Up Terms to Know

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03–01–2004

The Women's Step-by-step Guide To Mower Tune-up

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03–01–2004

Having "Safety Smarts" Important Before Tackling Yard Care

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